AISIN Unveils Striking Billboard to Promote Brand Awareness and Employee Pride

Bangkok, Thailand, 1st August 2024 - AISIN, a top 10 global leader in automotive parts, has launched a new billboard on motorway km.10 (from the Suvarnabhumi Airport inbound to Srinakarin-Rama 9) to enhance brand awareness and instill pride among its employees.

The billboard prominently features the AISIN letters alongside the powerful slogan, "AISIN We Touch the Future," crafted to capture attention and convey the essence of the company at a glance. The design incorporates key elements that highlight AISIN's commitment to innovation, quality, and community engagement. To further connect with the local audience, the billboard includes the Thai translation of "A global leading automotive parts manufacturer," the AISIN name in Thai, AISIN manufacturing 1 out of 3 parts in a car, and the AISIN Group logo, appealing directly to the Thai population.

"Our goal is to elevate the AISIN brand and foster pride among our employees and their families," said Mr. Noriyuki Kitazato, President of AISIN ASIA Pacific Co., Ltd., Thailand.